01
Modern Reformation

General Audience -> Gen X, Millennial
Archetype -> Theological Heavy-weight
Content Tone -> Serious, Scholarly, Practical






02
Core Christianity

General Audience -> Millennial, Gen Z
Archetype -> Casually Curious
Content Tone -> Curious, Relevant, Earnest






03
White Horse Inn

General Audience -> Boomers, Gen X
Archetype -> Grounded Traditional
Content Tone -> Classical, Thoughtful, Studious






SOLA SUITE



CONCEPT

The Sola Group has a suite of websites that range in audience and tone. To unite all three into a single family, I designed them to share an underlying grid, typography, and modules.



WITH

Heather Hale, Creative Director
Metaleap Creative, Studio
INFO

Primary Designer (Freelance)
Dev managed by client, not studio.
INDEX


PERSONAL


Hi there, I’m Elizabeth 👋🏼

Lately into national parks (mostly Joshua Tree and Banff ), commandeering my Spotify algorithm, finishing all the art projects I’ve started, and restarting all the books I still haven’t finished. Reconfiguring over-thinking into critical thinking. Would rather be hiking or throwing pottery right now. Always reforming (designing).

Design History & Philosophy ↗︎


ANECDOTES

Sylvester Stallone once had to review and approve an email I designed (or so I was told).

I’ve been called a wizard and a unicorn several times re: design. And once had a boy scout tell me, “You look like Harry Potter! Except you’re a girl.” It was probably the glasses, but I took it as a sincere compliment.

To date, the most iconic feedback I’ve received was when a client responded only with “Is this a joke?” about a site I helped design. It wasn’t then, but it is now.




BRANDS

Orange
Design Lead
Atlanta, since 2025

Parent Cue (at Orange)
Art Director
Atlanta, 2022-2024

St. Plant
Design Lead
2019-2021

Toastworthy
Design Lead
2018-2021


STUDIOS

Perky Bros
Designer
Nashville, 2021

Metaleap Creative
Junior Designer -> Senior Designer
Atlanta, 2017-2020

Polygraph Creative
Intern
Washington DC, Summer 2016


CREDITS

Education
Graphic Design BFA
with Honors
Auburn University
2016

Service
Design Advisor
Auburn High School
Since 2023

CONNECT

Electronic Mail
LinkedIn
Instagram?
Myriad Florvm

COLOPHON   Arizona & Diatype by ABC Dinamo; Backslant by OH no Type Company

COPYRIGHT   © 2025 Elizabeth Hildreth. All rights reserved. Thank you for being kind ◡̈ 






WIP. Archive of existing work, graveyard of ideas.
E. Hildreth