Branding
2018-2019
Sojourners
Role
Primary Designer
Studio
Metaleap Creative
Collaboration
José Reyes, Creative Director
Eric Caposella, Associate Creative Director
Ashley Shugart, Art Director
Studio Muti, Icon Illustration
Work
Logo Development
Letterform Architecture
Brand Identity
Stationery
Merch
Site Design
Art Direction
Project
Sojourners is an activist-led nonprofit with a social justice agenda, rooted at Capital Hill in Washington, DC. The brand identity emerged from a stance of unwavering strength and the aesthetic reference of the organizations original newsprint publications — which were heavily influenced by the swagger and uncouth design of the Seventies and Eighties. Ever in mind was a phrase the organization’s leader, Jim Wallis, was often quoted for — “Neither Right, nor Left, but straight ahead.”
The brand system was built in tandem with the redesign of the magazine, which was heavily influenced by the brilliant Eric Caposella.
Colophon
Adieu by Good Type Foundry (wordmark)
American Typewriter by International Typeface Corporation
Morion by David Einwaller
Mier A by General Type Studio
Art Direction / newsletter icons by Studio Muti