Sojourners

STUDIO WORK

STUDIO
Metaleap Creative

CREATIVE DIRECTOR
José Reyes

WORK

Logo Development
Letterform Architecture
Brand Identity
Stationery
Merch
Site Design
Art Direction

PROJECT

Sojourners is an activist-led nonprofit with a social justice agenda, rooted at Capital Hill in Washington, DC. The brand identity emerged from a stance of unwavering strength and the aesthetic reference of the organizations original newsprint publications — which were heavily influenced by the swagger and uncouth design of the Seventies and Eighties. Ever in mind was a phrase the organization’s leader, Jim Wallis, was often quoted for — “Neither Right, nor Left, but straight ahead.”

COLOPHON

The wordmark is based off Adieu by Good Type Foundry. Additional typefaces include ITC Typewriter, Morion by David Einwaller and Mier A by General Type Studio.