PHASE PROJECT
CONCEPT
The Phase Project was already a deeply trenched ecosystem when I was tasked with the redesign. The timeline was ambitous, and I worked quickly to establish a project brief and budget.
After approvals, work moved quickly and steadily over 10 months to fully redesign the suite of 18 guides, followed by additional merch and digital applications.
I spear-headed the project, directing the process from drafting initial project memos to managing all contributors to designing each spread across all 18 files to packaging final files.
The Phase Project was already a deeply trenched ecosystem when I was tasked with the redesign. The timeline was ambitous, and I worked quickly to establish a project brief and budget.
After approvals, work moved quickly and steadily over 10 months to fully redesign the suite of 18 guides, followed by additional merch and digital applications.
I spear-headed the project, directing the process from drafting initial project memos to managing all contributors to designing each spread across all 18 files to packaging final files.
WITH
Directors
Ashley Shugart Creative Director
Hannah Joiner Crosby Parent Cue Director
Editors
Tim Walker Project Manager & Editor
Karen Wilson Lead Editor
Design Direction
Alyssa Chavez-Upp Concepting
Koko Toyama Production
Art Direction
Rebecca Clarke Covers
Grace Owen Lettering
Marta Signori Icons
Directors
Ashley Shugart Creative Director
Hannah Joiner Crosby Parent Cue Director
Editors
Tim Walker Project Manager & Editor
Karen Wilson Lead Editor
Design Direction
Alyssa Chavez-Upp Concepting
Koko Toyama Production
Art Direction
Rebecca Clarke Covers
Grace Owen Lettering
Marta Signori Icons
INFO
Role
Project Director
Work
Creative Direction
Branding
Design
Illustration
Project Management
Budget Management
Contractor Management
Role
Project Director
Work
Creative Direction
Branding
Design
Illustration
Project Management
Budget Management
Contractor Management
PERSONAL
Hi there, I’m Elizabeth 👋🏼
Lately into national parks (mostly Joshua Tree and Banff ), commandeering my Spotify algorithm, finishing all the art projects I’ve started, and restarting all the books I still haven’t finished. Reconfiguring over-thinking into critical thinking. Would rather be hiking or throwing pottery right now. Always reforming (designing).
Design History & Philosophy ↗︎
Lately into national parks (mostly Joshua Tree and Banff ), commandeering my Spotify algorithm, finishing all the art projects I’ve started, and restarting all the books I still haven’t finished. Reconfiguring over-thinking into critical thinking. Would rather be hiking or throwing pottery right now. Always reforming (designing).
Design History & Philosophy ↗︎
ANECDOTES
Sylvester Stallone once had to review and approve an email I designed (or so I was told).
I’ve been called a wizard and a unicorn several times re: design. And once had a boy scout tell me, “You look like Harry Potter! Except you’re a girl.” It was probably the glasses, but I took it as a sincere compliment.
To date, the most iconic feedback I’ve received was when a client responded only with “Is this a joke?” about a site I helped design. It wasn’t then, but it is now.
Sylvester Stallone once had to review and approve an email I designed (or so I was told).
I’ve been called a wizard and a unicorn several times re: design. And once had a boy scout tell me, “You look like Harry Potter! Except you’re a girl.” It was probably the glasses, but I took it as a sincere compliment.
To date, the most iconic feedback I’ve received was when a client responded only with “Is this a joke?” about a site I helped design. It wasn’t then, but it is now.
Orange
Design Lead
Atlanta, since 2025
Parent Cue (at Orange)
Art Director
Atlanta, 2022-2024
St. Plant
Design Lead
2019-2021
Toastworthy
Design Lead
2018-2021
Perky Bros
Designer
Nashville, 2021
Metaleap Creative
Junior Designer -> Senior Designer
Atlanta, 2017-2020
Polygraph Creative
Intern
Washington DC, Summer 2016
Education
Graphic Design BFA
with Honors
Auburn University
2016
Service
Design Advisor
Auburn High School
Since 2023
Electronic Mail
Instagram?
Myriad Florvm