PHASE PROJECT
CONCEPT
The Phase Project was already a deeply trenched ecosystem when I was tasked with the redesign. The timeline was ambitous, and I worked quickly to establish a project brief and budget.
After approvals, work moved quickly and steadily over 10 months to fully redesign the suite of 18 guides, followed by additional merch and digital applications.
I spear-headed the project, directing the process from drafting initial project memos to managing all contributors to designing each spread across all 18 files to packaging final files.
The Phase Project was already a deeply trenched ecosystem when I was tasked with the redesign. The timeline was ambitous, and I worked quickly to establish a project brief and budget.
After approvals, work moved quickly and steadily over 10 months to fully redesign the suite of 18 guides, followed by additional merch and digital applications.
I spear-headed the project, directing the process from drafting initial project memos to managing all contributors to designing each spread across all 18 files to packaging final files.
WITH
Directors
Ashley Shugart Creative Director
Hannah Joiner Crosby Parent Cue Director
Editors
Tim Walker Project Manager & Editor
Karen Wilson Lead Editor
Design Direction
Alyssa Chavez-Upp Concepting
Koko Toyama Production
Art Direction
Rebecca Clarke Covers
Grace Owen Lettering
Marta Signori Icons
Directors
Ashley Shugart Creative Director
Hannah Joiner Crosby Parent Cue Director
Editors
Tim Walker Project Manager & Editor
Karen Wilson Lead Editor
Design Direction
Alyssa Chavez-Upp Concepting
Koko Toyama Production
Art Direction
Rebecca Clarke Covers
Grace Owen Lettering
Marta Signori Icons
INFO
Role
Project Director
Work
Creative Direction
Branding
Design
Illustration
Project Management
Budget Management
Contractor Management
Role
Project Director
Work
Creative Direction
Branding
Design
Illustration
Project Management
Budget Management
Contractor Management